Tweek Labs, a pioneering sports technology company based in New Delhi, India, is transforming the way athletes analyze and improve their performance. Established in 2019, the company has quickly made a name for itself as an athlete performance profiling platform. It utilizes advanced data analysis to enhance coaching techniques. With a comprehensive kit consisting of Tweek Bits, Tweek Wear, and the Tweek App, this innovative startup provides on-field data that synchronizes to deliver valuable insights into athletes’ performances.
With a strong belief in the scientific approach to sports coaching, Tweek Labs strives to make these cutting-edge methods accessible to every aspiring athlete, levelling the playing field and fostering improvements.
The Inspiring Chapters did thorough research on the remarkable journey of Tweek Labs and explores the potential impact of their Motion Analysis Sportswear.
The Vision of Tweek Labs
Tweek Labs was founded in 2019 by four visionaries – Anant Sharma, Shwetank Shrey, Aman Parnami, and Ayush Kushwaha. The startup commenced its journey with a bold vision to revolutionize sports coaching by harnessing the power of data. The founders recognized the untapped potential in leveraging technology to help athletes understand their performance like never before. By offering detailed insights into an athlete’s motion, Tweek Labs is helping a large number of athletes in enhancing their skills and elevate their game.
At the core of Tweek Labs’ innovation is their Tweek Motion Analysis Sportswear, a comprehensive kit that consists of Tweek Bits, Tweek Wear and Tweak App.
The Tweek Bits, strategically placed within the sports apparel, act as precision sensors. These cutting-edge sensors accurately capture an athlete’s movements in real time, creating a rich dataset that serves as the foundation for valuable insights.
Tweek Wear is the result of meticulous craftsmanship. Designed for comfort and performance, this smart sports apparel not only incorporates the Tweek Bits but also ensures athletes can focus solely on their game without any distractions.
The Tweek App acts as the gateway to a treasure trove of data. Athletes and coaches can access detailed reports and performance analytics, empowering them to make informed decisions and optimize training strategies.
Meet the Founders
Anant Sharma – Co-founder and CEO
Anant Sharma, hailing from South Delhi, is one of the co-founders and the CEO of Tweek Labs. He completed his schooling at Father Agnel School. Later on, he pursued a bachelor’s degree in Electronics Engineering from Indraprastha Institution of Technology, Delhi. Anant’s expertise lies in manufacturing and process automation. He is recognized as a technology geek with a passion for disrupting the market with innovative ideas.
Shwetank Shrey – Co-founder and Chief Technology Officer
Shwetank Shrey serves as the co-founder and Chief Technology Officer at Tweek Labs. He honed his skills as an undergraduate researcher at the Human-Computer Interaction Lab of IIIT, Delhi. Shwetank holds a bachelor’s degree in computer science from IIIT, Delhi. He has experience as an EDG intern at Math Works in Bangalore.
Aman Parnami – Co-founder
Aman Parnami, a co-founder of Tweek Labs. He originally hails from Jaipur, Rajasthan. Apart from his involvement with Tweek Labs, Aman also founded Ohilo, a gaming company, in 2022. He graduated from IIT, Bombay, in 2008 and holds a PhD from the Georgia Institute of Technology. Currently, Aman serves as an Assistant Professor and Director of the Weave lab at IIIT, Delhi.
Ayush Kushwaha – Co-founder and Chief Procurement Officer
Ayush Kushwaha is a co-founder and Chief Procurement Officer at Tweek Labs. He completed his bachelor’s in Computer Science and Engineering from IIIT, Delhi. With a rich skill set including Data Analysis, Machine Learning, Human-Computer Interaction, and Motion Control, Ayush has been instrumental in developing the company’s accurate motion capture system.
Collaborating with Local Cricket Academies
The company’s focus on the B2C market has led to fruitful collaborations with local cricket academies. It strategically partnered with cricket academies, deploying their Motion Analysis Sportswear to track and analyze athletes’ movements. The data collected is then used to provide comprehensive monthly analytics.
Tweek Labs goes the extra mile by visiting these academies in person, interpreting the data for coaches, and providing personalized solutions to athletes. This personalized approach ensures that every athlete receives targeted feedback to enhance their performance.
Funding from Shark Tank India
Tweek Labs made a significant impact when its founders – Anant, Shwetank, Aman, and Ayush – pitched their idea on the popular Indian business reality show, The Shark Tank India. Their scientific approach to athlete data analysis using Tweek Bits impressed the investors – Ashneer Grover, Anupam Mittal, and Peyush Bansal. As a result, the New Delhi-based sports tech startup secured a funding deal of Rs. 60 lakhs for 10% equity, setting the stage for its remarkable growth in the sports technology industry.
Vision for the Future
While Tweek Labs has already made significant strides in the B2C segment, they are actively exploring opportunities in the B2B space. The company aims to expand its product offerings and reach a broader audience in the sports industry.
The company takes pride in its commitment to excellence. The entire product is manufactured in India with high levels of precision, reflecting the company’s dedication to delivering top-notch products to the market.
Tweek Labs has emerged as a game-changer in the sports technology space, with its cutting-edge approach to athlete performance profiling. By utilizing innovative sensor technology and advanced data analysis, it empowers athletes and coaches to optimize training methods and reach their full potential. With a dedicated team of visionary founders and a passion for revolutionizing sports coaching, Tweek Labs continues to make a significant impact in the sports industry.
