SourceIndia’s love affair with desserts is undeniable. And ice pops have long been a favourite treat to beat the heat. However, despite their popularity, the ice pop industry lacked formal players until Skippi Ice Pops came into the picture. Founded by Ravi Kabra, Skippi Ice Pops has been on a mission to provide health-conscious and organized frozen delights to the masses. In this article, The Inspiring Chapters delve into the inspiring journey of Skippi Ice Pops, from its humble beginnings to its plans of venturing into international markets.
How the Idea of Skippi Ice Pops Was Born
It was during Ravi’s stay in Australia that he discovered a void in the Indian ice pop industry. When his sister visited him in Sydney, she expressed her desire to take some ice pops back to India. This simple request sparked the idea for Skippi Ice Pops, as Ravi realized that there were hardly any formal players in India’s ice pop market.
With a vision to create a healthy and organized brand that would stand out in the market, Ravi and his wife, Anuja, decided to venture into the world of frozen treats.
A Challenging Start and Resilient Growth
In 2019, while still in Australia, Ravi and Anuja began researching the ice pop market and set up their unit in Hyderabad. However, just as they were about to launch in March 2020, the pandemic struck. The nationwide lockdowns in the country put their plans on hold. Despite the setbacks and a year of inactivity, Skippi Ice Pops made a triumphant entry into the market when the restrictions were lifted.
The timing worked in their favour. People stuck at home during the scorching summer months sought comfort in Skippi’s delicious and healthy ice pops. The warm response from customers helped the brand generate significant revenues just within a few months of its inception.
Differentiation and Focus on Health
While the Indian market had a few ice pop sellers, Skippi Ice Pops distinguished itself as a “healthy, formal, and organized” brand. They take pride in offering ice pops with flavours extracted from natural fruits and vegetables. For health-conscious consumers, transparency matters. Skippi ensures that every ingredient is carefully chosen and sourced from trusted partners.
Ravi’s commitment to delivering natural and trustworthy products stems from a simple principle – they only sell what they would give their own kids to consume.
Investment from Shark Tank India
Shark Tank India is renowned for being a platform where entrepreneurs pitch their innovative business ideas to a panel of successful investors (sharks) in the hope of securing funding and mentorship. Skippi’s founders, Ravi and Anuja Kabra, took the stage with their vision of revolutionizing the ice pops market with their healthy and natural offerings.
SourceIn a remarkable turn of events, Skippi, the emerging ice pops brand, created history on Shark Tank India last year by achieving something no other venture had managed before. During its appearance on the show, Skippi managed to convince all five sharks to invest in its business. The founders amassed a total investment of ₹1 crore for a 15% equity stake in Skippi. But the story doesn’t end there – Lenskart founder Peyush Bansal decided to take it a step further by increasing the total investment to a staggering ₹1.2 crore. The sharks were clearly impressed by Skippi’s unique proposition and the potential it held in the growing dessert industry.
Wide Distribution and Future Plans
Skippi Ice Pops is not just limited to its website. It sells through major marketplaces like Amazon and Flipkart. The ice pops brand also has a large number of retail outlets across the country. Hyderabad remains its largest market. Skippi also ships internationally to some countries like Canada, Hong Kong, Singapore, Kuwait, Bhutan, Uganda and New Zealand. It has further planned to target the massive ice pop industries of the US, UK, and Australia. Skippi Ice Pops is also working on new flavours and would introduce them soon to delight its growing customer base.
SourceThe success story of Skippi Ice Pops is a testament to the power of identifying market gaps and persevering through challenges. From a dream to provide healthier frozen treats to becoming a well-loved brand in India, Skippi has truly achieved something remarkable. As it continues to grow, innovate, and explore international territories, Skippi Ice Pops remains committed to delivering refreshing and natural delights that bring joy to every ice pop lover’s heart.
You can place an order Skippi Ice Pops from the link below. We can assure you won’t be disappointed.
