Do you eat ice cream a lot but still want to remain healthy?
Meet Get A Whey Ice Cream. This is the brand that is changing how we enjoy desserts. Made with a strong interest in keeping people fit and enjoying tasty treats, Get A Whey Ice Cream puts together the best parts of two things – the yummy taste of ice cream and the good things that come from whey protein.
Starting from a Mom’s kitchen and now loved all over the country, Get A Whey has made its own special place in the frozen dessert world. Each scoop is a celebration of innovation, flavour, and wellness.
Keep reading this post on The Inspiring Chapters because we’re going to show you a fun adventure about the story, flavors, and love that makes Get A Whey Ice Cream special.
The Birth of Get A Whey Ice Cream – From a Mother’s Kitchen to a Premium Brand
Get A Whey, a premium ice cream brand, traces its origins to a mother’s kitchen. A simple desire for a healthier way to satisfy post-workout cravings ignited a revolution. Amidst a landscape dominated by giants like Amul and Mother Dairy, smaller players like Get A Whey are carving out their own niche.
Co-founded by siblings Jash Shah and Pashmi Shah, this brand is redefining the concept of ice cream, focusing on protein-rich treats. Both Jash and Pashmi Shah hold MBA degrees. Jash’s affinity for proteins led him to collect various protein variants during his travels. This predilection set the stage for a revolutionary idea. When the siblings yearned for a healthy yet delightful treat, their mother, Jimmy Shah, ingeniously blended whey protein into ice cream. This household experiment morphed into the foundation of Get A Whey’s protein-enriched ice creams. A family recipe evolved into a business opportunity, leading to the brand’s launch in Mumbai in 2018!
Overcoming Hurdles and Forging Ahead
The early stages of Get A Whey’s journey were peppered with challenges. Coming from a family engaged in traditional diamond trading, Jash and Pashmi faced the monumental task of convincing their parents of their viable business model.
However, their mother’s entrepreneurial acumen and culinary skills offered solace. Additionally, instead of establishing their manufacturing unit, they opted to outsource production. The intricacies of cold chain logistics added further complexity. Despite these hurdles, their dedication persevered.
The Art of Get A Whey Ice Cream Production
All ingredients are locally sourced, from organic dairy farms in Maharashtra. Exclusively natural ingredients are used, with raw whey protein being a vital component. Organic sweetener Erythritol replaces sugar, underscoring their commitment to health-conscious offerings.
Get A Whey’s ice creams are created through a meticulous process. The mixture is blended, pasteurized, and homogenized to ensure a consistent blend. Overnight ageing allows the protein to hydrate fully. Continuous freezing with controlled air infusion ensures a velvety texture. The brand offers a variety of flavours, including Keto options for diet-conscious consumers.
Strategic Moves at the Right Times
A strong marketing strategy is integral to the success of any business. The premium ice cream brand follows a consumer-centric approach, incorporating customer suggestions into flavour development. Leveraging influencer marketing and aligning with premium stores and delivery platforms, Get A Whey has surged ahead.
Jash Shah along with his mother Jimmy Shah, took centre stage in season 1 of Shark Tank India. They sought an investment of Rs. 1 crore for an 8% equity in their company. Their protein-infused ice cream and business model captured the imaginations of the Sharks, leading to a strategic investment by Vineeta Singh, Aman Gupta and Ashneer Grover. Get A Whey managed to crack a deal of Rs. 1 crore each from all 3 of them for a 15% equity. This partnership not only injected financial support but also propelled the brand’s popularity to new heights.
After achieving success in Shark Tank India, Get A Whey rebranded itself into Get-A-Way to cater to a more diverse range of desserts.
In December 2022, Get A Whey got funding of $2 Million from Biryani By Kilo. In January this year, it also managed to rope in Malaika Arora as an investor in the company. Apart from investing in the premium ice cream brand, she also is the brand ambassador of the company.
Growth and Future Plans
Get A Whey presently operates in 45 cities in India through its chain of 150 cloud kitchens. By the end of 2024, it plans to create 350 cloud kitchens to expand its presence in more cities of the country.
In a world where cravings and health-conscious choices often clash, Get A Whey ice creams emerge as the harmonious bridge between the two. With each velvety spoonful, it’s clear that ice cream can be a mindful indulgence. Get A Whey is redefining our dessert experience, showing us that we don’t have to compromise on flavour or well-being!
