In today’s cutthroat business landscape, the adage “He who hesitates is lost” couldn’t be truer. Especially in the fiercely competitive markets spanning various sectors, being the first to introduce a groundbreaking product or service can make all the difference. It doesn’t just stick in customers’ minds; it also helps get a big part of the market and an advantage over rivals. Beyond Water, the brainchild of Devang Singhania and Shachi Singhania, understood this concept well and revolutionized personalized water consumption with its pioneering direct-to-consumer (D2C) brand in 2020. The unique lineup of customizable, on-the-go hydration options grabbed the interest of potential investors and even landed them a sought-after position on Shark Tank India.
The Inspiring Chapters looked closely at the story of Beyond Water to figure out how it operates and what the company pledges to provide. Today, we’re sharing their story which is truly inspiring, right here on this platform!
The Core Reason to Create Beyond Water
In the year 2020, a Kolkata-based startup, Beyond Water, founded by Devang Singhania and Shachi Singhania, embarked on a mission to revolutionize hydration by promoting natural and delicious solutions for everyone. Recognizing that plain water could sometimes be uninteresting, the team at Beyond Water sought to evolve the way people perceived hydration.
Water undoubtedly is very much essential for our well-being, and can often be labelled as boring and tasteless. Consequently, a lot of people struggle to consume enough water each day. Recognizing this widespread feeling, Beyond Water strives to provide a revitalizing substitute for regular water.
Empowering with Choice and Convenience
Beyond Water presents a portable, economical, and convenient solution to make hydration enjoyable. Beyond Water wants to give people the option to choose and make things easy. They want everyone to start liking water again.
The core of Beyond Water is about bringing vitality to the act of staying hydrated. Their offerings allow individuals to take small sips and stay hydrated all day long. Having a selection of four thoughtfully selected flavors, these drinks not only excite the taste buds but also deliver important daily vitamins. Now, staying hydrated and healthy on the go becomes effortless and delightful.
Crafted with Care and Quality
Crafting the perfect product began with a meticulous approach at Beyond Water. By partnering with nearby vendors and suppliers, they made certain that every stage of production upheld the utmost quality standards. With the fresh and natural ingredients, Beyond Water created different flavours of their product to satisfy a wide range of taste buds.
Whether you want to sit back, relax, and unwind or simply enjoy life’s beautiful moments, Beyond Water has a flavour to complement every mood and occasion.
Capturing the First-Mover Advantage
In a highly competitive market, Beyond Water understood how crucial it was to take advantage of being the first to make a move. By finding a new empty space for products that make water taste better, the startup became the first to do this in the new area. Embracing this one-of-a-kind selling point (USP), they created a digital marketing plan that emphasized their creative approach and how they stand out from typical drinks.
The digital marketing strategy of Beyond Water played a crucial role in its achievements. Through captivating storytelling and engaging content, they effectively conveyed the essence of their brand. Using social media sites, they teamed up with famous people and influencers, like the well-known Bollywood actress Vani Kapoor, to generate excitement about their products. More people became aware of the brand because of this decision. This also brought a sense of style and aspiration to what they offer.
Customer-Centricity and Distinctive Packaging
What customers say about Beyond Water has been very important for their marketing. People liked that the brand’s honesty and clarity which made them trust it more. This helped the company in building a brand reputation. Emphasizing the health benefits of their beverages by promoting the absence of sugar and artificial flavours catered to the growing demand for healthier alternatives.
In a market teeming with competitors, Beyond Water stood out with its thoughtfully designed, uniquely shaped bottles. The eye-catching and practical packaging not only captured customer attention but also catered to the fast-paced urban lifestyle.
Beyond Water Shark Tank India Investment
Beyond Water’s dedication and innovation did not go unnoticed. It became well-known across the country after being showcased on Shark Tank India, a TV show for business owners. The founders were able to impress judges Namita Thapar and Aman Gupta. They together invested Rs. 75 lakhs in their company for 15% equity.
This exposure and Beyond Water Shark Tank India investment validated their vision. It also opened doors to new opportunities, attracting potential investors and partners.
As Beyond Water keeps gaining attention in the beverage industry, the startup from Kolkata shows the values of not giving up, being creative, and caring about customers. It shows that if you have a clear idea, never stop trying attitude, and want to do things well, any new business can really make a difference. Starting out in Kolkata and becoming known all over the country, the startup’s promise to give personalized ways to stay hydrated that are real and easy makes it special!
Explore the products from Beyond Water on Amazon India from the link below.
